WHY ARE COACHES SO IMPORTANT?
Most people understand the value of coaching. When you see a star athlete you naturally assume they have coaches that have led them to their elite level of performance. When you hear about successful business leaders, like CEO’s, executives, entrepreneurs, it is common knowledge that they have had business coaches to help guide them. But there’s a very powerful, important, and effective style of coaching that is foreign to many people… Life Coaching.

“A coach is someone that sees beyond your limits and guides you to greatness!”
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- Michael Jordan
WHAT IS A LIFE COACH?
A Life Coach is professionally trained to help people realize their full potential and get the results they want in any area of their life. A Life Coach supports you like a good friend and confidant, but also guides you and holds you accountable like a trusted advisor. A Life Coach pushes you to identify your life/career goals, trains you to be disciplined and on task, and encourages and inspires you to become the best version of yourself.
A Life Coach is a certified expert who has completed extensive training. Rob Z, the founder of LIT Life Coaching, knows the right questions to ask, and how to communicate effectively to get to the heart of your needs in life.
WHAT WILL A LIFE COACH DO FOR YOU?
A Life Coach is different from someone just giving you advice, or consulting, counseling, or mentoring you.
Rob Z, a certified Life Coach, helps you with transformation, whether that’s helping you with specific professional projects, personal goals, or transitioning to a new phase of your life.
Rob Z will assist you in your growth by assessing your current situation, identifying limited beliefs, obstacles and challenges you face and creating a personalized custom plan of action to reach the specific outcomes you desire in your life.
The relationship between a Life Coach and a client is more like a collaborative partnership and supportive friendship, than the standard clinical hands-off approach.

From the first session, you will:
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Get to the heart of your needs
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Identify limiting beliefs
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Structure life/career goals
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Inspire self-discovery
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Create personal growth
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Develop practical daily skills
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Layout a clear vision for life
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Lay groundwork for accountability to increase productivity
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Begin to ask yourself the right questions
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Identify potential roadblocks/challenges
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Begin a custom plan of action
HOW WILL LIFE COACHING BENEFIT YOU?
The experience that you have with Rob Z and LIT Life Coaching will depend on your specific goals and the specific outcome that you want to achieve. There are some common areas of improvement that most clients experience while working with Rob Z, including:
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Identifying core values
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Defining personal/professional growth plans
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Navigating important personal/professional transitions
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Identifying limited beliefs
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Launching a new business or scaling up an existing business
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Creating specific goals and a clear vision for success
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Getting promotions
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Finding optimal work/life balance
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Developing effective communication skills
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Improving personal/professional relationships through communication
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Working to achieve financial independence
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Establishing powerful connections in personal/professional environments
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Achieving personal health and fitness goals

The bottom line is that as your Life Coach, Rob Z will guide you towards maximizing your full potential in any area of life and/or business. Many people experience different levels of training at their place of employment, but research shows that training without coaching is not nearly as effective. Training alone may increase results by 23%, but when weekly Life Coaching is added to training, improvement is boosted by as much as 89%.
HOW DOES LIFE COACHING WORK?
A Life Coach will help you define very important questions, like:
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What is it that truly drives you?
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What are your core values?
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What are your life/career goals?
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Once defining and answering these questions, Rob Z works with you to identify limiting beliefs and blocks that have been holding you back, like:
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What negative things have you been telling yourself?
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How have these negative patterns held you back?
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How can you overcome and move past them?
Rob Z will establish challenging, but achievable, goals. Rob Z will work side-by-side with you to make sure you are not settling, limiting your goals, being too negative, self-sabotaging, etc. by matching your short and long term goals with your core values.
Evaluating your current situation helps you and Rob Z track your progress, bring current obstacles to your attention, and project what future roadblocks may look like. Once this step is complete, you and Rob Z will consider your resources and available courses of action in order to create your personalized plan of action. Then you will choose specific steps and lay out when you will execute these steps. Rob Z will help prepare you for potential future obstacles and how to deal with them. All along this process you will keep your end goals in mind and your Rob Z will keep you on track by monitoring your progress. When your plan needs modification (and it will), Rob Z will help you make the appropriate adjustments, which will encourage you to stay committed and focused.

SHOULD YOU CONSIDER WORKING WITH A LIFE COACH?
LIT Life Coaching clients are usually ambitious people who are looking to improve their quality of life. LIT Life Coaching clients want growth and an increase in their output towards life and/or business. They want to do these things efficiently, quickly and to the best of their ability.​
There is not a specific kind of person that uses a Life Coach. People from all walks of life find Life Coaching beneficial, including parents, teens, entrepreneurs, managers, teachers, business leaders, small business owners, executives, and the list goes on-and-on. The people that pursue a Life Coach acknowledge that there is a gap between where they are currently and where they want to be in the near future, and gravitate towards coaching when they want assistance in achieving their life goals.
If you’ve made it this far and you’re this curious about a Life Coach, it’s safe to say that LIT Life Coaching will benefit you. Here are a few more clues that you are a good fit:
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A major life change has recently taken place
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Self-destructive habits like drinking, drugs, over-eating, smoking, etc. have you stuck
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The inner-self talk in your head is negative
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You’ve been dealing with, or just dealt with a stressful event in your life
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The Fear of Failure is keeping you from reaching new heights in life and/or business
Does any of this ring true to your life? We encourage you to make the important first step and contact LIT Life Coaching w/ Rob Z and start your journey to a meaningful, successful and fulfilled life.
THE LIT ADVANTAGE
LEADERSHIP IMPACTS TRANSFORMATION
A great Life Coach knows that your mind is the key to unlocking your success. Reaching your goals relies heavily on you maintaining a positive mental attitude. Expert strategy won’t get you to where you want to be without the right mental framework to execute it. LIT Life Coaching uses proven success formulas for growth and achievement, personalized for your temperament and situation, to guide you on a path of discovery that ultimately leads to your personal success. LIT Life Coaching focuses on helping you to pinpoint poor behavior and negative thoughts, then building new physical and mental habits to break these destructive patterns, and push you to reach and even surpass your desired results.

Whether you are looking to ignite passion in your relationships, prepare for change, gain clarity in your purpose, become an effective leader, grow your business, achieve health goals, repair your family structure, get better grades, pull yourself out of a funk (the list is endless) LIT Life Coaching can help you transform your life.
ARE THERE POTENTIAL ISSUES WITH LIFE COACHING?
It has been proven that Life Coaching has had massive benefits for many people, but that does not mean that it’s the right fit for everyone.
Let’s lay out a couple of situations where Life Coaching may not be the right direction for you:
1. You Are Looking For Instant Results
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Transformation does not happen overnight, most of us realize this. It’s important to know that there is no such thing as a quick and easy fix for your issues. Think of your body as an example…does quick and easy work for long-term weight loss, muscle growth, stamina, performance, etc.? Of course not! Life Coaching is the same way. Dedicating time and fully committing to growth are absolutely necessary for the results you want. Can it happen faster for you than for others? Sure. Can it happen slower? Sure. Everyone is different and progresses at their own pace.
2. You Have A Legitimate Mental Health Problem
It is important to recognize that Life Coaches are not psychiatrists, psychologists, therapists, or medical professionals. A Life Coach is expertly trained in helping you to improve your mindset, overcome obstacles and achieve goals, all by asking the right questions, but a Life Coach is not trained to provide treatment for mental health issues. Please see a clinically trained health provider if you believe you have a serious problem.
LIFE COACHING MISCONCEPTIONS
We’ve established what a Life Coach does and how one can serve you. Now, let’s review some misconceptions and myths that you may have heard or thought about Life Coaching:
“Any one of us could call ourselves a “Life Coach” with little to no formal training.”
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Not True. Impactful and influential Life Coaches are a special breed. They have a highly skilled delivery that empowers others, along with the appropriate training, knowledge and expertise to be effective in a variety of situations and personality types. This guarantees that the skilled Life Coach is able to successfully motivate, inspire and encourage clients while identifying and resolving uniquely individual challenges that each case presents. Rob Z has received over 100 hours of professional training, along with over 20 years of communication and broadcasting experience, so Rob Z possesses the skills needed to help you transform your life. Rob Z has also been fully committed to his own personal development, internal growth, and career growth for well over a decade.
“Coaches just give you advice and let you rant about your problems.”
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A Life Coach is highly skilled because they draw from a deep core of knowledge, personal experience, and training. This level of expertise allows a Life Coach to develop unique solutions for unique situations. Working with a client to put these solutions into action on a week-by-week basis is a unique skill that focuses on goals, objectives, and having an unbiased mission to move the client forward and help them accomplish their goals. The true goal of a Life Coach is to eventually help the client become free of their inner blocks and coach them to a place where they are actually coaching themselves. That is true success for a Life Coach.
“A Life Coach is an unlicensed therapist in disguise.”
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Life Coaching is focused on where you’re at now and how to become a better version of yourself for the future. A Life Coach will do an honest review of where your life is right now and assist you in making the necessary changes and instill positive habits to create the future you would love to have for yourself, your career, and your family. A Life Coach is not a health professional. A Life Coach cannot diagnose you, or prescribe you medicine. In therapy, your past is the central focus of attention. Life Coaching is focused on taking proper action now and moving forward with purpose.
“People who can’t get better on their own or who have bigger issues need a Life Coach.”
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Life Coaching was created for anyone and everyone who wants to perform at a higher level, at their highest potential. Life Coaching applies to growth in any and every aspect of life: career, parenting, relationships, friendships, communication, physical, mental, productivity, personal happiness, joyfulness, effectiveness, work/life balance, etc. Different areas of your life require special attention at different times. This does not just apply to “normal people” or “high achievers” or adults or kids, everyone can benefit from coaching.

How many people do you know that can honestly say they are already performing at their highest ability in life? Most people could greatly benefit from a Life Coach, whether they know it or not. The truth is Life Coaching works for people. That’s why it is one of the fastest growing professions in the world. Who wouldn’t benefit from a dedicated and educated professional who has been trained in the proper skills and tools to help you reach any goal you desire? If you are ready to discover new levels to your potential, and elevate your life to amazing heights, then it’s time to schedule your free 30-minute discovery call with Rob Z & LIT Life Coaching.
LET’S TAKE YOUR LIFE TO THE NEXT LEVEL
Start achieving real results NOW!
Schedule your FREE 30-minute discovery coaching call
with Rob Z and LIT Life Coaching today.

THE LIT INNER CIRCLE
MASTERMIND GROUP
Most of the people that you admire for their success in life and/or business did not make it on their own. If they are a business person, celebrity, athlete, or entrepreneur they most likely have a mentor, or mentors, who guide them on their path. Some people are fortunate enough to have parents, grandparents, family members, or friends who act as mentors to them in integral aspects of their lives. Rob Z himself is mentored by various people in his personal life, and various people online. You need to find the mentor(s) who are the right fit for you. Where can you find the people who will help you access the best version of you? One excellent opportunity is by joining a Mastermind Group.
The Mastermind Principle:
“Two or more people actively engaged in the pursuit of a definite purpose with a positive mental attitude, constitute an unbeatable force.” - Napoleon Hill
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In 1937, Napoleon Hill wrote the famous book Think And Grow Rich. In the book, Napoleon Hill shares lessons he has learned while spending years researching more than 40 millionaires. He was on a mission to find out what made them so successful. In chapter 10, Napoleon reveals the “Driving Force” for all of the success he had studied. That driving force is the power of the mastermind.
“A coordination of knowledge and effort, in a spirit of harmony, between two or more people,
for the attainment of a definite purpose.”
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- Napoleon Hill
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“A group of up to 10 people who build close relationships and actively cooperate in helping each other overcome challenges and reach new heights in life and/or business.”
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- Rob Z

The great Jim Rohn said, “we are the average of the five people we spend the most time with”. The concept behind the LIT Inner Circle mastermind group is to empower and uplift people who are ready for positive growth in their life. The LIT Inner Circle’s mission is to bring you closer to those people that can transform your life, while you simultaneously transform theirs.
WHAT HAPPENS IN A MASTERMIND GROUP?
Everyone in the mastermind group has something very important to offer. Each member brings their own unique set of skills, knowledge, life experience, and wisdom. Members are encouraged to share advice, lend support, brainstorm, discuss personal issues, and impart their knowledge with other members. And as a reminder, this is not a class. There is no “teacher” and “student”. We are all the teachers and we are all the students. There is a facilitator in the group whose job is to keep conversations on track and productive, but they are equal with everyone else. The beauty of the LIT Inner Circle is that you are able to come, learn, contribute, grow, speak the truth, and expect the value you give to come back to you in return. Everyone involved benefits greatly by this meeting of the minds.
WHAT ARE THE MAIN BENEFITS OF A MASTERMIND GROUP?
LEVEL UP
The LIT Inner Circle is the kind of mastermind group that inspires you to be a better person on a daily basis, acknowledge your fears and face them, and get you beyond the barriers of your limiting beliefs.

BETTER PEOPLE = BETTER LIFE
A great mastermind group connects you to great people who greatly improve your life. To be a member of the LIT Inner Circle means you are already driven to grow, and now connecting with others in the mastermind group empowers you to conquer your goals. Another benefit of the mastermind group is to build contacts, network with others and give recommendations and references.
BRAINSTORMING
The LIT Inner Circle mastermind group is the perfect place to share ideas, test theories, get feedback, and create a bigger and better vision for your life. The LIT Inner Circle will also challenge you to look at your issues from a different perspective, find flaws in your strategy, and encourage you to be the best version of yourself in every aspect of life.
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GET THE HELP YOU MAY OR MAY NOT KNOW YOU NEED
Life is difficult if you don’t have a good support system. You may have your family’s support, the encouragement of friends, or the comradery of your workplace, or you may be tackling this life on your own. The truth is, it can never hurt to have more honest support in your life. The support is considerably more effective when it’s coming from people who have a similar mindset as yourself. One of the greatest resources a mastermind group can offer is the opportunity to lend a hand, give advice, vent, open up and also celebrate life’s victories.
SOME THINGS TO THINK ABOUT BEFORE YOU JOIN
THE LIT INNER CIRCLE MASTERMIND GROUP
CAN I BE HONEST WITH MYSELF?
To obtain the maximum value of a mastermind group you have to be objective about where you are at in your life currently. It is very important to take time for yourself to really take an honest look at your life and/or business as it is now. Being humble, honest, and realistic will give you a good perspective and leave you more open to ideas that could help you do better and be better.

\HAVE I FOUND MY LIFE'S PURPOSE?
Wow! What a big question to tackle, but it’s so important. How are you going to get what you need out of life if you don’t know what the purpose of your life is? This is something you should be thinking about on your own, but you will also be able to refine and better define in the LIT Inner Circle mastermind group. Your purpose, once you set it in motion, will direct every decision you make. Your purpose must be the guiding light for your personal life and career. Understanding your purpose will help you get the most out of the mastermind group, and will also help you to offer the most to other members.
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AM I SETTLING? SHOULD I BE AIMING HIGHER?
A great mastermind group should not necessarily be a group of peers. A great mastermind group will have a variety of people at different levels in different aspects of life. Everyone in the group should be a master at their particular craft, specialty, or ability. The unique knowledge and experience of each individual member will elevate everyone in the group's understanding of that person's particular area of expertise. You must be around people who live their passions every single day.
Some historically famous mastermind groups include:
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“The Inklings” - a group of writers and poets including CS Lewis, JRR Tolkien, and Charles Williams that spawned the creation of The Lord of the Rings and The Chronicles of Narnia.
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“The Vagabonds” - Henry Ford, Thomas Edison, President Warren Harding and Harvey Firestone.
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Walt Disney had the “9 Old Men” who were the iconic team of Disney animators who made many classic movies.
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At age 42, President Theodore Roosevelt began a white house mastermind group called "The Brain Trusts" during his presidency.
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Andrew Carnegie credited all of his wealth to mastermind groups he was involved in.
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And the OG of Mastermind Groups - King Arthur and the Knights of the Roundtable.
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The list could go on and on.

EVENTS


Do you want to be among those that share your desire for growth and success?
Do you want to find the most constructive resources to reach, and nurture, your dreams and goals?
Get around those that share your enthusiasm and passion!
With the help of a LIT Life Coaching in-person or virtual event you will bring to light your life purpose, discover strategies to elevate your business, rejuvenate excitement in your relationships, and so much more.
Do you hunger for more?
Join Rob Z for a live experience that will have a profound positive impact on your life.
Rob Z is an entrepreneur, certified executive personal development coach, podcast host, social media marketer and strategist, award winning former radio personality, speaker, and influencer. For over 20 years Rob has been connecting and engaging with people in various forms of broadcasting.

Rob Z's goal in life is to uplift people’s spirits with humor, warmth, kindness and compassion. Rob loves to give back by volunteering with youth organizations (Refuge Youth Network), and volunteering at church (Community Worship Center). Rob also trains in Brazilian Jiu-Jitsu at PA Grappling - Pedro Sauer Affiliate.






LET’S TAKE YOUR LIFE TO THE NEXT LEVEL
Start achieving real results NOW!
Schedule your FREE 30-minute discovery coaching call
with Rob Z and LIT Life Coaching today.